01 / Visual language
Form.Meaning.Direction.
Type, space and hierarchy give an idea its voice. The same clarity carries from a first impression to the smallest detail.
The design house of URA LLC
Form.With purpose.
The design house of URA LLC. We bring identity, digital experience and creative direction together into one considered brand world.
URA / In-house brand identity & digital direction
HERITAGE · ERA · IDENTITYWhiteBasaltClay
URA / Identity study
One identity.
Every expression.
WhiteBasaltClay
The URA wordmark, palette and typography, connected across the brand.
In-house work
Built from within.
URA is our own brand and the first expression of our design language. Its marks, palette and digital world belong to one system.
02 / A connected system
One original wordmark. A considered palette. A consistent point of view across the brand.
The URA storyThe idea behind the work
The brief
Bring heritage and a contemporary point of view into one clear visual identity.
The decision
An open white base, basalt structure and a restrained clay accent. One wordmark, used consistently.
The application
Carry the same language into typography, communication and the digital experience.
Services
A clear idea. A complete identity.
Brand identity
A distinctive visual foundation, built to work across every expression of your brand.
Positioning · Wordmarks · Color & type · Guidelines
Digital experiences
Websites and digital stores with clear journeys, considered interfaces and a consistent brand presence.
UX & UI · Websites · E-commerce
Creative direction
A clear visual point of view, carried through a brand’s imagery, communication and experiences.
Art direction · Visual storytelling · Brand expression
Our approach
- Understand the brief
- Shape the direction
- Refine and deliver
Your next chapter
What are you building?
Tell us about your brand, what you need and where you want to take it. A short introduction is enough to begin.