Identity, worn every day.
From Ur.Into a new era.
URA brings the heritage of Ur into contemporary clothing and design.
Explore the story
Heritage carried into a new identity.
01 / The name
An origin. A direction.
Our origin in Ur, Mesopotamia.
Our movement toward what’s next.
Heritage carried into a new identity.
Identity, worn every day.
Considered in the details.
Explore the fabric, compare garment measurements and choose a piece that fits your everyday.
02 / Our point of view
Three words. One point of view.
Heritage
Our roots in Ur are a starting point for design, not a limit on what comes next.
Era
We bring that foundation into the present through contemporary clothing and design.
Identity
A shared language connects the pieces we wear, the stories we tell and the worlds we create.
03 / The house
One house. Distinct expressions.
VISUAL™
The design house of URA LLC
04 / The founder
The belief behind URA
Will Allawi founded URA to carry the heritage of Ur into a new era through fashion, culture, and design.
Heritage is more than decoration. It is a living foundation for the identity we create next.
WILL ALLAWI / Founder & Creative DirectorShop URA