World Cup 2026

Where it begins.

Iraq is where the name URA was born — from Ur, the city in the south that gave the world the first script and the first measured year. IQ26 is the first chapter of the World Cup capsule, and it is the chapter the rest of the world will be measured against.

For the diaspora that remembers. For people who carry their country with them. For everyone who has been asked where they're from and answered with their whole chest.

This is not merchandise. It is a marker — placed deliberately, in a moment that asked for one.

Sealed. Numbered. Authenticated.

— Chapter 01 · MMXXVI —